Here are some popular viral marketing techniques to follow:

Ebooks - Share your free ebook with website visitors. Include a nice full-color ad for your products/services with links to your website and email. Tell recipients that they can feel free to share copies of the ebook with their own site visitors and other contacts.

Software - Share a trial/lite/shareware version of your software with your website visitors for free. Include that ad for your product with links to your website and email. Tell recipients to share copies of the software with their own site visitors and other contacts. Don't know how to create software? That's fine - hire help from online bid sites like Elance.com.

Web Host – Offer to host small business web sites on your server at no charge. In exchange, place your own banner ad at the top of the site for viral marketing. You can setup a folder for their site and they can choose their own domain name and have it redirected to that folder.

Templates – Design your own website or other templates, include your own marketing information on them and give them away as free downloads or as an electronic package. Grant permission for recipients to pass them along.

Articles – Write articles about your industry. Include your website and contact information in the byline and grant permission for others to publish as long as they keep the byline in tact. Then people can use your contact on websites, in ezines, newsletters and other places where once again, viral marketing will speed the spread of information about your business.

Discussion Board - Set up a Discussion Board on your website with your banner ad attached at the top. And invite others to link to it and use it for their own sites.

By using viral marketing strategies, you can reach out all over the Internet with much less effort. See which methods work best for you and repeat them as often as needed.

Create your website
A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creators such as Siterubix just needs you to cut and paste, like that of a regular paint program. Several web hosting sites are available too.

Set up a freebie
You can definitely try to give something out from free. Free screensavers, free games, free download of programs. free reports, guides, etc. They just ask for an email address, and name in exchange for your free give away. I use Aweber to manage the list as they have been the number one email marketing management company for years.

Write articles
There are some web magazines where in readers can submit their writings for a particular topic. Add a link to your article providing information about what you are doing on your website. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too. Best generic article directory is Ezinearticles.com, but you can find heaps out there also specific to your niche.

Pose an easy opt-out option.
People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.

Creating an opt-in list entails a bit of work, but can be relatively inexpensive. You should outline how much you will spend in creating an opt-in list. People appearing at opt-in lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales so these resources are undoubtedly essential.

These optin list tips have been sources from Wealthy Affiliate University.