Create your website
A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creators such as Siterubix just needs you to cut and paste, like that of a regular paint program. Several web hosting sites are available too.

Set up a freebie
You can definitely try to give something out from free. Free screensavers, free games, free download of programs. free reports, guides, etc. They just ask for an email address, and name in exchange for your free give away. I use Aweber to manage the list as they have been the number one email marketing management company for years.

Write articles
There are some web magazines where in readers can submit their writings for a particular topic. Add a link to your article providing information about what you are doing on your website. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too. Best generic article directory is Ezinearticles.com, but you can find heaps out there also specific to your niche.

Pose an easy opt-out option.
People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.

Creating an opt-in list entails a bit of work, but can be relatively inexpensive. You should outline how much you will spend in creating an opt-in list. People appearing at opt-in lists are sales prospects. They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales so these resources are undoubtedly essential.

These optin list tips have been sources from Wealthy Affiliate University.